Harbour Town Adelaide is celebrating after taking out two hotly-contested categories at the Property Council of Australia (SA Division) Retail Property Awards 2011.

Announced at a gala dinner at the Adelaide Entertainment Centre on Saturday night, Harbour Town took out the Presentation and Marketing Campaign awards for centres 20,000-35,000sqm.

“Harbour Town Adelaide is thrilled to have been recognised and awarded at the shopping centre industry’s night-of-nights,” Harbour Town Adelaide Marketing Manager Melanie Arthur says.

“The awards are testament to our tireless efforts in marketing Harbour Town as Adelaide’s best, family-friendly retail shopping experience and to all employees which help make the centre such a beautiful place to visit.”

There were 64 entries in this year’s awards which recognise innovation and excellence by shopping centre property owners and managers throughout South Australia.

Throughout the past 12 months, Harbour Town has invested in a new marketing and branding campaign There’s no town like it. Created in conjunction with Adelaide advertising agency JAMshop, the campaign centres on a fictional town set on a harbour, with its architecture consisting of enormous shopping bags that display retail offerings and appear as buildings to form a city skyline.

Harbour Town upgraded facilities in the centre including a new children’s playground and refurbished parent’s rooms.

With more than 100 outlets to choose from – including big names such as Sheridan, CUE, Country Road, Esprit, Simone Perele, JAG, Colorado, Kathmandu, Smiggle and Toyworld – there is something for everyone at Harbour Town.

Conveniently located only 15 minutes from the city and 10 minutes from Glenelg at 727 Tapleys Hill Road, West Beach, Harbour Town is serviced by numerous buses and has free parking. The Centre is open every day (excluding Christmas, New Year’s Day and Good Friday).