MEDIA RELEASE

25 November 2010

Harbour Town has been selected as one of only five partners to exhibit at the exclusive Tourism Australia stand at the 2011 Asia Pacific Incentive and Meetings Expo (AIME) – providing international exposure for Australia’s home of outlet shopping.

Harbour Town will be allocated a meeting area within the Tourism Australia stand to accommodate Harbour Town tourism representatives, signage and branding at the event to be held in Melbourne in February.

“While we have always exhibited at AIME, being selected as a Tourism Australia stand partner at this premier event will allow us to showcase Harbour Town centres to quality buyers from throughout the Asia Pacific region and expose us to additional passing traffic,” Harbour Town National Tourism and Marketing Manager Angela Gore says.

Harbour Town Shopping Centres are Australia’s leading outlet and specialty shopping destinations with major outlets on the Gold Coast in Queensland, Melbourne in Victoria, Perth in Western Australia and Adelaide in South Australia.

The biggest names in fashion are always available at discounted prices: Country Road, Lisa Ho, French Connection, Esprit, Cue, Veronika Maine, Mollini, Rodi Jeans, Simone Perele, Industrie, Polo Ralph Lauren, Oroton, Lacoste, Nike, Adidas, Diesel and Tommy Hilfiger.

“Shopping at Harbour Town is an ideal choice for leisure or free day activities and partner programmes on conference, convention and business travel itineraries,” Ms Gore says.

“Conference organisers are offered a range of shopping programs including full or half day tours with refreshments or lunch while programs can also be tailored to suit specific needs.”

Harbour Town offers:

• Tourism Lounge meet and greet service
• Free Tourism Club Card offering further discounts and value added incentives
• A comfortable Tourism Lounge to enjoy refreshments & await departure
• Parcel / luggage minding service
• Coach arrival bays located directly outside the Tourism Lounge
• Prayer Room (halal restaurants also available)

“Whether visiting Australia while on holidays or for business, a visit to Harbour Towns Shopping Centres is a must,” Ms Gore says.

MEDIA INQUIRIES: Harbour Town National Marketing & Tourism Manager Angela Gore on +61 8 8355 1144 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it or Jodie van Deventer, Deventer Public Relations and Communications, on +61 8 8362 5530, +61 427 408 588 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it

UGG Scam

Harbour Town has become aware of a Chinese company claiming to sell genuine UGG Australia boots online on behalf of Harbour Town on the Gold Coast.

Please note that Harbour Town does not sell any products online and has no connection whatsoever with this company.

Harbour Town strengthens ties with inbound tourism

Harbour Town is set to strengthen its relationship with inbound tourism operators after becoming a 12-month Premium Corporate Partner of the Australian Tourism Export Council (ATEC) – Australia’s peak industry body representing the tourism export sector.

The partnership with ATEC will see Harbour Town receive exposure at major national trade events including ATEC Meeting Place 2010 and ATEC Symposium 2011, and give Harbour Town access to ATEC’s membership database to generate new business opportunities.

Get the VIP treatment at Harbour Town  

Harbour Town shopping centres are Australia's leading purpose-designed outlet shopping destinations with premium locations on Queensland's Gold Coast, and in Adelaide, Perth, and Melbourne.

Think Lisa Ho, French Connection, Esprit, Cue, Veronika Maine, Mollini, Rodi Jeans, Simone Perele, Industrie, Polo Ralph Lauren, Oroton, Country Road, Tony Bianco, Lacoste, Diesel and Tommy Hilfiger – these are just some of the brands available at Harbour Towns around the country.

At Harbour Town not only will you find all the big brands without big prices, you can also expect the red carpet to be rolled out thanks to a new VIP membership program offering everything from VIP discounts at participating stores, a fortnightly e-newsletter including special promotional offers, invitations to Harbour Town events and discount travel packages.

Harbour Town launches new TV Campaign

Harbour Town - Australia’s leading outlet and specialty shopping destination – has unveiled its latest national TV advertising campaign ‘there’s no town like it’ created by Adelaide advertising and marketing company JAM.

Promoting the Harbour Town’s four centres on the Gold Coast, in Melbourne, Perth and Adelaide, the campaign centres on a fictional town set on a harbour, with its architecture consisting of enormous shopping bags that display retail offerings and appear as buildings to form a city skyline.